# App Store Optimization (ASO)

> ASO services for the App Store and Google Play: listing and keyword optimization, creative A/B testing, ratings, and install-conversion work. By Sentient Arc.

App store growth as conversion engineering: listing and keyword optimization, creative A/B testing, and ratings strategy across the App Store and Google Play, measured on installs.

## Discovery is algorithmic; your listing is untested
App stores run search and ranking of their own: keyword fields, category charts, and a listing that gets ranked and summarized. Most teams ship that listing once and never touch it again.

And the store page is a conversion surface as decisive as any landing page: its icon, first two screenshots, and ratings settle the install. Yet it usually goes live on instinct and stays there untested.

## The listing, tested like a product page
We treat the store presence as a conversion problem: keyword fields and metadata researched against real store search, and the creative (icon, screenshots, preview) run as structured experiments.

Ranking and installs are read together: store keyword positions, impression-to-install rate, and ratings tracked as one loop, so every change is judged on installs rather than on taste.

## What we build
- **Listing & metadata**: Title, subtitle, keyword fields, and description researched and written against real app-store search demand.
- **Creative experiments**: Icon, screenshot, and preview A/B tests via Apple product-page optimization and Play store experiments.
- **Ratings & reviews**: Prompt timing and review response tuned to lift the rating that drives both ranking and install conversion.
- **Store keyword rankings**: Keyword-field and category-rank tracking across the App Store and Google Play, with iteration on what moves.

## Stack
- **Stores:** App Store Connect, Google Play Console, Keyword fields
- **Creative:** Screenshots, Preview video, Icon A/B, Product page optimization
- **Measurement:** Store analytics, Install conversion, AppTweak, Sensor Tower

## FAQ
**What do your ASO services cover?**

App store listing and keyword optimization, creative A/B testing, ratings strategy, and store keyword-rank tracking across the App Store and Google Play, all measured on install conversion.

**How is ASO different from SEO?**

Same discipline, different surface. SEO targets web search and answer engines; ASO targets the App Store and Google Play, where keyword fields, charts, creative, and ratings drive discovery and installs.

**Do App Store and Google Play need different ASO?**

Yes. They rank on different signals: Apple weights title and subtitle keywords, Google reads the full description, and their experiment tools differ, so the two listings are optimized separately.

**Can you A/B test store creative?**

Yes. We run icon and screenshot experiments through Apple product-page optimization and Google Play store experiments, so creative decisions are made on install-conversion data, not opinion.

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Canonical page: https://www.sentientarc.com/capabilities/aso-optimization